Black Hill Farm is a master-planned community in Gainesville, Texas with modern farm homes and a live working farm including communal garden plots. At the entrance is a Grand General Store that has fresh fruits, vegetables, jams, jellies, cheeses and more... all sourced from the working farm and other local farms. The community also has livestock and horse stalls for horse lovers.

I conceived, wrote, designed and executed the entire campaign. The first three boards were teasers that went up 90, 60 and 30 days before the last two, but in sync with the launch of the website. The remaining way-finding boards went up just as the model homes were completed and 30 days prior to the official grand opening community event.

The campaign was a huge success! The town was buzzing about the clever boards and how unique Black Hill Farm was for 4 months prior to the big opening. Pre-orders and the grand opening turn out more than doubled client expectations and got this unique community off to a great start!